adminuiop Companies of all sizes and industries have an online presence in today’s digital age. This makes it extremely difficult for shoppers to pay attention. Only a tiny fraction of the estimated 2.1 million US ecommerce companies will be able attract enough customers to grow their online sales.
You’re probably an ecommerce merchant who has realized that digital marketing is crucial for your long-term success. What is digital marketing and how can you achieve it? Let’s learn more.
What is Digital Marketing?
Before the internet, businesses could advertise themselves in billboards and store windows and through direct mail, TV spots, direct mail, and television ads. Marketing and advertising have also moved online with the shift in commerce and consumers (and let’s be honest, most of our attention). Digital marketing, or online marketing, is a way for marketers to reach their target audience through digital channels like social media, search engines and websites, text messages and email.
Digital Marketing: Why You Need It
While traditional channels still exist, digital marketing offers many advantages.
- Online marketing allows you to reach worldwide audiences.
- Personalization makes it easier to target and segment better.
- Automation and efficiency will enable you to do more with a smaller marketing budget, even with a smaller marketing team.
- Digital channels can help your brand gain greater visibility.
- Software makes digital marketing strategies easier and faster to implement.
- Customers can be reached faster and more frequently.
- Your business can make better decisions by collecting and analysing data.
Different types of digital marketing
A successful digital strategy is essential to capitalize on digital opportunities and stand out in this digital landscape. This means that you should embrace a variety of digital marketing activities. This means that you should embrace a variety of digital marketing activities.
You might consider using popular digital marketing strategies such as social media, email, and influencer marketing.
If your digital strategy does not include text marketing, you should. Text marketing has consistently been more effective than paid ads and email, which is why it’s so popular.
11 Best Digital Marketing Tips
Emotive is an ecommerce platform that helps businesses harness the power and potential of texting to create a digital marketing strategy. We know that there is more to digital marketing than texting. So we share our top digital marketing tips.
1.Your Customer
Ecommerce marketing is a process that requires you to understand your target audience. Who are they? What are their needs, interests, and desires? What are their interests, needs, and desires? Market research is a great way to identify and understand your customers. This can be done by simply surveying your customers. This data will be used to create buyer personas and a customer journey. This maps the steps a potential customer takes to go from an anonymous shopper to a loyal customer. It is important to identify customer segments based on demographic factors such as age, gender, occupation, income, place, and interests.
By getting a clear picture, you can create targeted marketing campaigns that appeal to your customer base. Don’t forget to get customer feedback. This is an excellent data source that you can use to improve your offerings and customer experience.
2. Create Compelling Content
A compelling, relevant, and engaging content strategy is a key aspect of digital marketing. This will help people visit your site. Although clickbait content may grab shoppers’ attention, if it isn’t valuable to your target audience, they will likely leave before making any purchase.
Blog posts, videos, and infographics are all good options for valuable content. Here are some tips to help you create effective content:
- Regularly post content.
- Make content that is entertaining, informative, and empathic.
- Make sure your content reflects your brand’s values and is original.
- Use infographics and videos.
- Customize content for different digital platforms.
- Ask customers to create content featuring your products using user-generated content.
- Photography and design are important.
- Your content should promote not only your products but also reflect the needs and desires of your customers.
- Keep your branding consistent so that shoppers can identify you more easily.
3. Optimize your website for SEO and conversions regularly
Your website is your gateway to revenue. It’s, therefore, important to optimize it to convert visitors. It should be easy to use, have a clear call to action, load quickly, and offer frictionless checkout. A website optimized for conversions can lead to a significant increase in online sales.
You can also use your site to collect valuable customer data such as browsing history, top purchases, click paths, and to browse history. Analyzing this data and identifying patterns will help you identify opportunities for future optimizations. This will allow you to target and segment your customers more effectively.
You should include the top search keywords in your website and published content. Customers use words and phrases to search for products, services, and websites similar to yours. Google, many ecommerce platforms, website builders, and other companies offer tools that allow you to research keywords and optimize content accordingly.
4. Create a Presence on Social Media Platforms
Your customers and prospects spend most of their time on social media. These social media marketing tips will help you make the most of these popular platforms.
- Find the communities and platforms where your customers are most active. You can monitor what they say about you and your industry and how they feel about it.
- You should publish content that informs, entertains, and educates your target audience. This is not only about your brand or products but also about their needs and wants.
- Engage regularly with your followers by listening to and responding to them via the social media.
- High-quality video and images are most in demand.
5. Make mobile-friendly content
Did you know that 65% of the top 1000 North American online retailers get their traffic via mobile devices? You’ll likely lose new and loyal customers if your website is not optimized for mobile. Your website should look great, load quickly, and easily use all devices. Ensure your website is responsive to all devices, including tablets and smartphones. This is an important factor in attracting customers to your site. Your customers will leave your website if the pages load slowly. Mobile-friendly content should be considered:
- Keep your content brief and simple.
- Use infographics and videos.
- As mobile users spend the majority of their time on social media, it is important to establish a presence on these platforms.
6. Multiplatform Marketing Integration
Integrating your messaging, branding, campaigns, and messaging across multiple platforms is an important part of digital marketing. Although managing content across multiple digital channels can be difficult, it is essential for online success. These are some digital marketing tips to integrate across platforms.
- Create long-term digital marketing strategies to support your mission and goals
- A CRM tool can be used to track customer data and understand audience behavior better
- You should run A/B tests and pay close attention to conversion metrics such as open rate, CTR, etc.
- Make a content calendar, and share it with your entire organization
- You should maintain consistent branding across all channels (fonts and colors, writing style, etc.
7. Register on Google My Business
Google My Business allows businesses to create a Google listing. It’s easy to use and can help you reach customers. You must claim your listing and complete all information. Google My Business also offers other benefits:
- You can update or add relevant information about your company, including contact details, website URLs, images, videos, and events.
- Customers can rate and review your business, so you can get feedback from them and find out what they like and don’t like about your company.
- Search engine optimization is the addition of your shop to Google My Business. This will improve your search rankings.
- You will receive timely reports that include data about your business listing, such as page views and notifications about user reviews.
8. Effectively Use SMS/Text and Email Marketing
Email is still the cornerstone of digital marketing. It’s low-cost, high-volume, and easy to keep in touch with customers and remind them about your company. You can also promote your sales and products. Many software tools make creating email templates easy, tracking open and click rates, and ensuring your email list is up-to-date. It is easy to increase your customer base by adding forms, banners, and pop-ups to your website. Email is a great channel to communicate important and timely information. However, SMS is a better option for urgent messages.
When SMS marketing is two-way and conversational, it helps build relationships and create urgency. It also allows you to meet shoppers who spend most of their time on their phones. Although email marketing is still the preferred channel of choice for most marketers, Gartner research has shown that SMS marketing can be more effective than email in terms of response rates and click-through rates.
9. Digital Advertising: Invest in it
Pay-per-click advertising can be one of the best digital marketing strategies to reach your target audience and drive traffic to your website. Although it can seem risky to invest in digital ads, they are a viable option in today’s highly competitive ecommerce marketplace.
PPC ads are a great way to experiment with your brand and message. The goal is to learn which messages get the most clicks and improve your ROI. PPC advertising includes Google Ads, YouTube Ads, and social media platforms like Instagram, LinkedIn, and Twitter.
10. Personalize content
We share important information online every day. You can use this data to help you understand your customers and find the right products for them. Personalization is key to digital marketing’s competitive edge. This can be done by addressing customers by their first names or informing them that the item they viewed on your website has been restocked. Demand Metric research shows that 82% of customers feel more positive after engaging with personalized content.
11. Make use of the latest digital tools.
Online stores are evolving from brick-and-mortar stores just as brick-and-mortar shops. Digital marketing tools can make marketers more effective, efficient, and data-driven online. These tools can help improve the customer experience on your site and make it more attractive to potential customers. If you aren’t already, here are some examples.
- Chatbots communicate with customers using artificial intelligence. Chatbots can answer customer questions, promote products, and provide customer support. Chatbots can be scaled and inexpensively used to communicate with customers individually, even when there isn’t a human to answer every question.
Video is an increasingly popular medium to connect with consumers. The video people view online doubled in 2018, and 87% say video has a positive ROI. Use video prospecting to present your company, explain your products, and build relationships. To help educate customers and speed up sales, you can also add product demos on your website.
You should ensure that you are using all integrations on the ecommerce platform. These integrations can make your business more efficient and allow you to concentrate on other areas. They connect your data across different software platforms and give you a better view of your business.
