Hello friends! Today I want to discuss something significant: your blog’s “About Me” page. The “About Page,” your blog’s first page, will likely become one of its most popular and valuable pages. Say what? Say what?! ).

After you’ve read how to create an awesome “about me” page, I have shared how I transformed my blog into a successful business.

It takes more than a simple bio and an iPhone picture of yourself to create an A+ about me page. You should follow several steps when starting your About Page. Today, I will walk you through them step-by-step so you can make the most of this critical page. Writing about yourself can be difficult. It will be a lot easier. Amen!!

What value are you giving your readers?

It’s a huge one, so I share it first. #seewhatididthere? Your About Me page should focus on your value to your readers. People want to know about YOU (and we’ll cover that, too) and how YOU will help THEM. Before writing your About Page, clarify what makes your blog valuable to your readers. Also, decide who your blog is for. You can find a worksheet to answer this question at the end of this article.

What is the purpose of your website?

On my About page, I begin with. “Launched as a community in 2013, this site is an ever-growing collective of entrepreneurs and bloggers from around the globe.”

It was not accidental, my friends. Why? Want THEM to know that this website was created FOR THEM? It is important to specify who your website is for to connect quickly with readers. Some people may not be “entrepreneurs or bloggers” and think this site isn’t for them. Some people may leave our website and never return. Friends, it’s OK. We are trying to reach the right folks, not #allthepeople.

You can download free worksheets that will help you with your planning. To download them, click the image below!

Your website’s bio

You’ve written some sentences that are geared toward your target audience. What now? Most people start by telling their readers about themselves. However, they are more interested in how your website will benefit or interest them. After they grasp that concept, they are well on becoming your client. Answer these questions before you write your bio:

1. Why should someone visit your blog? You can use a sentence like “If you like X, X, and X, you will feel at home here.”
2. How will your post benefit them? Will fashion inspire them? Business advice? A supportive community of women who encourage each other? Tell them what to expect.
3. What types of posts do you write? Are there any series you should be promoting? What should they do first?
4. What makes your blog credible? You can be creative with this one. You can list big-name websites that have shared your content or mention how many years you’ve been in the field. Or you can tell your readers that you are still learning and love to share new things.
5. What was the origin of your website? Feel free to incorporate your website’s sources. You may have been inspired by a particular event that happened in your life. Your passion for the topic of your blog started in third grade. Tell us a story.

Now that you have your bio, it’s time to tell us all about YOU! This section is where you can share the most about your life about your business or blog. This means that you should share more than 30 random facts. Your About Page is like an interview. You wouldn’t go to a job interview with a list of random facts about yourself. So, make sure to create your About Page this way. Talk about your blog’s role in your life – why you started it. When did you first fall in love with X?

It’s OK to add some random and relatable information to this page. I would encourage it! Add your city, hobbies, or anything else “you” to your page. This can help you connect with your audience. My only suggestion is? Do not fill out your About page with and only.

Most people overlook the most important thing

It’s now time to put your words into action. This is something that many people need to remember to do.

CTAs are a way to encourage your readers to…yep, you guessed it…take action. You could ask them to sign up for your newsletter or say “hello!” on Twitter.

Your CTA is essential because you want people to stay on your About Page for a long time. You don’t want someone to love your page and forget about your website. Bleh. By asking them to sign up, you can ensure they stay informed.

Including the CTA at several places within your About Page is also wise. Even though we would love people to read the whole thing, they often skim or skip your content. I have a CTA at the top of’s About page in the text and a CTA visual image at the bottom.

p.s. Want to write your About Page using free worksheets?

You’re in luck because I have some worksheets for you. These digital sheets can be filled out on your computer. (Who has time to print ?!).? To download the worksheets, join our VIP list by clicking here. You will get access to our library of free worksheets, ebooks, and resources for business owners and bloggers when you sign up. #HeckYes.