Pinterest introduced Idea Pins in 2021. Pinterest’s Idea Pins are photos or videos that have been grouped together in a similar format to Instagram Stories. These pins are displayed in the Watch feed for the Pinterest application, similar to the For Your Page feature on TikTok. Idea pins can also be displayed in the Create section on a brand’s Pinterest profile.
Pinterest stated in a press release that Idea Pins make it easy for content creators to publish “high-quality and long-lasting content”.
The press release stated that “With these updates, we’re highlighting people behind the content” and encouraged Pinners to follow creators in order to engage with their ideas.
You’ll see that Idea Pins can be used to tell stories, promote products, provide tutorials, and engage users. These ten brands use Idea Pins.
Ten Brands Use Pinterest Idea Pins
1. Fenty Beauty
Fenty Beauty, a cosmetics brand, uses Idea Pins in order to promote its products and show the brand’s inclusiveness. This is done by showing images of the products and how they appear on different skin tones. Fenty also has videos of people of color creating different looks and applying makeup on its pins.
A lack of inclusion is one of the greatest concerns in the cosmetics industry. Many people of color have trouble finding makeup that matches their skin tone. Fenty stands out from other cosmetic companies by using Idea Pins to showcase the variety of Fenty products and show how POC view them.
2. Oh, Joy
Oh Joy, a lifestyle brand and design company, is the most popular account on Pinterest. It has 15.2 million followers. Joy Cho, the founder of Oh Joy, uses Idea Pins to communicate directly with their audience and offer advice on fashion and home décor. Cho, for example, promotes Jared’s jewelry in one pin. She speaks directly to the camera, telling her audience how she coordinated the jewelry with her outfit.
Cho encourages her audience to browse her pins and see her Jared pieces as well as the outfits she matched them to. Cho also gives the audience a tour of her home and explains her decorating ideas. This is a great way for viewers to bond and build engagement.
3. Food My Muse
Food, My Muse, is an account for foodies that shares recipes and reviews of restaurants. Nadia Aidi, a former restaurant owner, runs the account. Aidi posts much food-related content, but she uses Idea Pins to post step-by-step videos for different recipes.
Each pin also has a description that includes the complete recipe. This type of content is great for visual learners. It also shows her expertise as a chef, establishing her credibility and authority as an expert foodie.
4. Mejuri Jewelry
Mejuri Jewelry uses Idea Pins for posting photos of its jewelry pieces. It also categorizes its content according to the theme. Mejuri also uses Idea Pins in a variety of ways to create lookbooks. Mejuri, for example, creates a Pinterest lookbook that shows users how to stack bracelets in one Idea Pin. A lookbook that includes Fall 2021 trends is also available. Another Idea Pin features photos showing how to style gold and silver jewelry together.
This pinning method shows Mejuri’s jewelry and provides information to potential buyers about styling them for any occasion.
5. Etsy
It’s Idea Pins. Etsy heavily relies on video content to give a behind-the-scenes look at small businesses. One Idea Pin features a series of clips that show how Tori Lynn, an Etsy seller, paints and glazes ceramic mugs. Another pin shows Veruschka, a seller on Etsy, converting their home into a workspace that allows them to handmake their products and ship them out.
This content promotes Etsy’s products but also showcases the many artists and businesses selling their goods on Etsy. Etsy is able to attract both potential buyers as well as business owners who are looking for a platform.
6. Vogue Magazine
Vogue Magazine uses Idea Pins as a way to promote its cover stars through candid videos taken during photoshoots. For example, the magazine’s most recent Idea Pin features footage and photos of Serena Williams with her daughter. They are posing on a beach and posing for the magazine cover. Others pins include photos of the Met Gala and celebrities such as Rihanna showing off her baby bump.
Vogue’s Idea pins appeal to the love of fashion and celebrities, and they establish Vogue as the center of pop culture.
7. Bustle
Bustle’s Idea Pins are mainly repurposed material from other platforms such as YouTube, Instagram, and TikTok. This is a great way to give older content a second life on Pinterest. TikToks featuring celebrity interviews and brief anecdotes are often uploaded as Idea pins. This showcases Bustle’s wide range of pop-culture content.
8. Free People
The majority of Free People’s pins begin with a video featuring a model in the clothes of the fashion retailer and showing how the clothes can be styled. The video is followed by photos of the products with different colors and outfits. All Idea Pins are made uniformly so that followers know what to expect.
Free People organizes its pins according to style and creates a digital Lookbook that showcases its clothes and accessories.
9. The Little Bazaar
Online store The Little Bazaar sells boho-style clothing. All of The Little Bazaar’s Idea Pins are photos of models in their clothes, just like most fashion accounts on Pinterest. Some models are customers who have submitted videos and photos of themselves wearing the products.
This user-generated content is fantastic because it shows Pinterest users how clothes look on real people. It would also encourage others to create their own content.
10. Lulu’s
Lulu’s Idea Pins almost all contain fashion and lifestyle tips, like “How to Style a Corset Top” or “How to: Macha Gin Fizz.” The best thing about Lulu’s Idea Pins is the cover images. Each cover image contains Lulu’s logo and large text, giving an overview of the pin’s purpose.
The use of Idea pins is visually pleasing and organized. It helps Pinterest users find the content they are looking for.
Idea pins offer brands more ways to increase brand awareness by getting their content onto Pinterest users’ feeds. These pins should be seen by brands as an opportunity to create engaging content that tells stories and adds value.
You can use Idea Pins in many different ways, including lookbooks, how-to, and behind-the-scenes footage.