adminuiop Burnout on business blogs? This is the place to go if you are stuck or need help writing. Even beloved authors like Maya Angelou and Neil Gaiman suffered from writer’s block. This is why we created a list of blog post ideas for your business!
Why does my company need a blog?
Bloggers are an excellent tool for charities and small businesses, as content is closely linked to conversions. Fresh and optimized content will help your website’s pages rank well in search engine results and attract more visitors. The increased traffic can lead to more leads, sales, or support for your cause.
Check these fantastic stats about business blogging from OptinMonster :
- Search engines index 434% more pages on websites with blogs, and they have 97% more links.
- Content creation is the most effective SEO tactic for 72% of online marketers.
- B2B bloggers get 67% more leads compared to those without blogs
A blog is also a valuable resource for small businesses. It is beneficial to be known as an authoritative source of information. This will increase your website traffic and referrals. You can get your content featured on lists such as Fundera’s Best Small Business Blogs for Stellar Advice if you produce high-quality content.
Nonprofits can use blogs (known as ‘news areas’) to share their values, stories, and initiatives. They are free. The SEO boost you receive from high-quality blog posts will attract potential donors and volunteers to your website.
- Content marketing is used by 76% of nonprofit organizations, and 87% of them write articles for their website.
- 45% of nonprofit content marketing experts use a subscription model for blogs to collect leads ( Source).
Let’s get started! This is our list of proven blog post ideas.
20 blog content ideas for small businesses and nonprofits
Any organization could write a blog post about hundreds of different topics. The topic must be something your audience will be interested in. Your content must be unique, well-written, and optimized.
Use our Content Optimization Checklist before publishing to ensure all bases are covered!
Explainer Posts
It’s obvious, but it’s good. You may take your industry knowledge for granted, but newcomers and outsiders need help understanding it. You or someone in your team could write an explanation article on a practice or term that is confusing to others.
FAQ
It would be helpful to provide content that answers frequently asked questions. They could be about products or services or questions about your business.
You can easily find the best questions. You can ask your sales team, the IT department, your social media manager, or even the person that goes to make presentations and pitches. You can also look at reviews, website comments, search logs, and data from Google Analytics and SEO tools.
How-To Content
Few people have yet to Google a way to do something. How-to videos on YouTube are among the most popular. An excellent how-to post is one that your audience will bookmark and share.
You and your team do something other people don’t know every day. You could learn how to use or troubleshoot your product, how to run a meeting, or share constructive criticism. You could create a fantastic spreadsheet or reduce your carbon footprint by working from home. There are so many possibilities!
Unpopular Opinion
Speak up if everyone else in your field or within your nonprofit has a similar view, but you have a different one. Dissident opinions are an excellent way to share new information and challenge norms. You could publish an opinion piece, interview, or data-driven article.
The Good Guides
Search engines love long-form, authoritative content that is thorough. Creating a guide takes much time, but it’s worth the effort. Your audience and traffic will grow dramatically. Two excellent blog ideas are to create a “complete guide” or a “beginner’s manual.”
Compare the two
A comparison blog is often considered a simple way to pit two products, services, or companies against each other. The loser in this scenario would be the product, service, or company. This is great content for many businesses! Expert insights are precious before purchasing.
You can also use favorable comparisons to help people compare options such as pricing plans, service bundles, or different ways of supporting your charity.
Hacks, Tips, and Tricks
If you want to do something well, then do it. But if there’s a better way to do it, with less effort and more efficiency, go for it! You can share unique ways of using your product, tricks on how to get the most out of tools that your peers use, tips on hosting a fundraising event, or other insights to benefit your audience.
Resource Roundups
Resource roundups are one of our favorite blog content ideas. They share links to your best content on a particular topic or related issues and encourage lateral movement within your website. This increases the time spent on your site, as well as the number of pages that are viewed. All of these factors are included in Google’s quality ranking factors.
You can create a roundup of crucial third-party content, like recommended readings on topics your audience cares deeply about.
Could you not do it?
It is helpful to teach people how to do things or to do them better. What about NOT doing something? Fear-based marketing is an approach to turn a negative feeling into a positive result. You can write blog posts on common industry mistakes or PR errors, mistakes you made when working on projects, or times you disappointed customers.
Share what you’ve learned or how to improve.
Real World Stories
We are both consumers and part of the business world. We’re tired of hearing companies tell us how awesome they are. You can share your awesomeness by letting people see it themselves.
A customer story of success or a real-life case study, like user-generated content, makes for great content. This allows someone else to speak about how your product or service, charitable initiative, or other content has benefited their life.
