One question I often get asked is “How much time should I spend on social media everyday?”. I only spend 20 minutes each day on social media, yes, 20 minutes. Forget spending endless hours on social networks – there are ways to save you a lot of time. Here are 8 social media management tools I use to save time when using social media.
I have been using Hootsuite for many years now and haven’t come across another social media dashboard that comes close to this in my opinion. You are able to schedule messages on all of your social networks at the same time as well as create search fields based on keywords and track click throughs on links.
Socialoomph is similar to Hootsuite in the sense that it allows you to schedule posts on your social networks. Socialoomph goes into more detail around Twitter and measuring your success. A feature that is part of the paid plan is the ability to send automated direct messages to new followers. This is a great way to touch base with those that have just started following you.
Mention isn’t based solely on Social Media but it is a great tool to use when looking for the latest news in real time. The reason why Mention has made it on to this list of my top 8 social media management tools is because when creating an alert, it will search social networks for that phrase you are monitoring. This can be a great way to find out what people are saying about your business.
Bit.ly is a great free browser extension tool that allows you to shorten a link so that you don’t take up too many characters on social media, especially Twitter. You can also track how many clicks each shortened link has, completely free of charge.
Reachli, formerly known as Pinerly is a tool designed to reach your audience visually. Their goal is to help users and brands spread great visual content across the web to maximize their returns. Reachli makes it easy for you to spread your content across all your social networks. You can gain a lot of popularity through using this tool, but it will cost you a small fee.
- Google Analytics Social Dashboard
Google Analytics have introduced a social report as part of their free analytics package. This allows you to track how much traffic you are receive to your website from each social network. Once you know which network is driving the most traffic, you know where your audience most like connecting with you.
- Manage Flitter
Manage Flitter is a great tool that allows you to manage your Twitter account. You can clear up your twitter followers and those you are following if they are inactive on Twitter or not real users. This is a great way to make room for those followers who are active and want to engage with you on Twitter.
Buffer is an app I have been using for a very long time. It allows you to share information on Twitter, LinkedIn and Facebook when your audience is most active and likely to engage with you. This automatically helps you reach more of your customers without actually doing anything – buffer does it all for you!