The final part of my Beginners guide for this week is LinkedIn. If you want to be able to connect with the right people from the right business LinkedIn is for you.
What is LinkedIn?
LinkedIn is the largest B2B social network that was founded by Reid Hoffman in 202. Boosting users from over 200 countries, available in 17 languages LinkedIn IS the largest professional network and in my opinion, I can’t see anything beating it. LinkedIn does have a lot to offer any user who is looking to create a business profile with authority. Like any other social network I have talked about in my previous blogs, you have to create a profile. This needs to include information about YOU, your job experience and professional skills. LinkedIn, unlike most other networks give you a 0-100% completion bar and if you are job hunting, this should be an important thing for you to complete. The higher the completeness, the more likely you are to appear in search results based around your keywords.
Don’t know how to make sure your profile is 100% complete, make sure the following information is complete;
- Industry and postcode
- Current work position
- Two previous work positions
- 5 Skills you possess
- A profile photo
- 50+ connections
To get the above 50 connections means you will have to work on expanding your network – this shouldn’t be too hard considering LinkedIn allows you to find people easily through basic search by name and also by using your email account to find those already using LinkedIn. You will notice that some people may appear as a 1st, 2nd or 3rd degree connection. The 1st means you are connected, the 2nd means you have a connection in common and the 3rd means this user is a connection of a connection.
LinkedIn groups are another feature you should be using. If you want to share content, ask for advice or post/search for jobs this is the best place to do it. Creating a LinkedIn group for your business will be very important not just for search, but for your authority inside of LinkedIn however, don’t confuse Groups with Companies. You WORK for a company but you are A PART of a group.
A company page contains more general information like a business overview and list of current/previous employees. Most companies choose to list job openings on their page. Following a company will mean you can see their updates on your LinkedIn homepage. LinkedIn does warn users against spam but marketing your business ethically, is acceptable.
If you are wondering how to post on LinkedIn, it is completely different to other social networks you use. Because LinkedIn is primarily business focused, updates are more professional and industry based. If you are looking to increase engagement, keep this in mind. You can share updates from your LinkedIn homepage and anything posted inside a LinkedIn group also counts as an update. It is important that you have a LinkedIn “share” button on any blogs that may suit your LinkedIn audience.
LinkedIn’s free version will be enough for you, as a small business. You do however have the chance to upgrade from $15.95 per month. The main upgrade feature of LinkedIn is the ability to send InMail to anyone. InMail is a feature which allows you to message anyone who you are not connected too. Upgrading your account will also give you access to more search results which can be a bonus when it comes to recruiting as well as being able to view the whole list of those who have visited your profile.