15 Years ago, Google was founded by Larry Page and Sergey Brin. Since then, Google has not only become the largest search engine in the world, they have built a portfolio of impressive applications we, as small businesses should be using. Here are my top 10 Google applications for Small Businesses.
1. Google Alerts
A great tool to track what is being said about your business is Google Alerts. Although you may receive alerts a few days after your keyword has been mentioned, it is still important to use this service. It is completely free of charge and very easy to set up.
2. Google Docs/Drive
Without Google Docs, I would be lost. Yes, I know I could use Microsoft Word but I have a lot of documents that take up substantial space on my laptop so I prefer to have my documents in the cloud and Google Docs allows you to do this. You can also invite people into your documents to collaborate with you. Google Drive holds all of your saved documentation. Again, free of charge.
Google+ is Google’s social layer which they created, not acquired. Google+ boasts over 260M active users, 60% of which log in everyday. Google+ also acts as an influencer when it comes to sharing as Google see this in the form of a social recommendation and will rank you in Google Search according to this.
4. Google Shopping
If you have products to sell, you should be using Google Shopping. If someone types your keywords into Google Search and clicks on the Shopping option, your products will come up which they can then buy. This is a very powerful application and one every small business selling products should be using.
YouTube is the world’s second largest search engine (trailing behind Google Search) and was acquired by Google in November 2006 for $1.65B. Again, if you have products to sell, why not create video’s and upload them to YouTube for people to watch and potentially buy. Make sure you use a good description for all of your videos.
6. Google Adwords
If you want to advertise your small business on Google, Google Adwords is the way to go. You can advertise via Google AdWords ads in the Sponsored Links section next to search results to boost website traffic and sales.
7. Google Analytics
A must use tool for small businesses is Google Analytics. If you want to know how many hits your website is getting every day or month along with some great statistics around where each of your visitors come from, use Google Analytics.
If you want a lot of email storage space along with a great mobile app, gMail is the choice for you. It is very easy to use and if you want to use YouTube and Google+, you will need to create a gMail account.
9. Google Chrome
In my opinion, Google Chrome is the best browser to use. Internet Explorer and Safari are still widely used but Google Chrome allows for more plugins and has faster page loading speed than all its competitors
10. Google Places
Having your business verified on Google Places is a great way to boost your SEO and increase the amount of people who see your business. Google Places also allows people to leave reviews about your business which gets picked up by Google as an advantage when ranking your business based on keywords.