Twitter is the second largest Social Network in the world with over 500 million users. There is ample sales and marketing potential for small businesses but it would take a lot of time and effort to get started and to maintain a strong social media presence. Selling on Twitter is not as difficult it may seem. Here are our top 8 tips for doing exactly that.
- Always have a plan
It is great to be spontaneous around your business but without some sort of plan, you could find yourself in trouble. The use of a scheduling tool, like Hootsuite will help you save time and more importantly keep your tweets relevant so that your audience will stay connected to your brand.
- Know your followers
If you are trying to sell on Twitter, you need to know what your followers are looking for. Just because you feel something is right for them, it may not be. You need to get their feedback on products before you start selling to them, otherwise they will switch off and you may never get that engagement back.
- Consistency is key
You must have brand consistency not just inside of Twitter, but all of your other social networks. You will not be trusted by your followers if your online voice does not match your brand’s personality.
- Follow and be followed
Following like-minded Twitter accounts can not only keep you up to date with the latest industry buzz, but it will help you build connections with a wider audience. Retweeting interesting tweets is also a great way to ‘give back’ to your community and add extra value to the relationship they have with you.
- Don’t be invisible
Having the social media plugins on your website where your viewers can click on an icon to view your social media accounts is a great way to connect with your audience. If they can’t find you, they won’t follow you. Competitions are a great way to engage with your audience inside of Social Media. Using a tool like Wildfire, will help you run a competition inside of Facebook, legally.
- Think about Customer Service
Social Media has now become a way for consumers to contact a business if they are having an issue. Use this to your advantage. Show your followers that you are helpful and understand to any difficult situation that may be brought to your attention. Should you receive any negative feedback, this needs to be dealt with straight away. Use Social Mention to monitor what is being said about your business on Social Media.
- Best time to tweet
Not only is it important that you are connection at the right time inside of Twitter, but you will also need to have a plan for how many times you are tweeting. We, at Social Media eLearning tweet 5 times a day between 9am-5pm as this is when we feel is the best time for our business. Using a tool like WhenToTweet is a great way to find out when you should be tweeting for maximum impact.
- Monitor ROI
You must track your Twitter performance. If something is not working it will need to be looked at and changed accordingly. If something is working really well you want to know about that too! Set yourself some goals around followers, retweets, mentions and click-throughs to challenge yourself and push for the ultimate goal of selling on Twitter. You should definitely consider setting up google alerts for your business so that you can monitor any conversations on the internet about your business.