Did you know that 60% of businesses who have a blog actually acquire more customers? It is a proven fact that having a blog on your website will drive more traffic that will convert into sales. If you, as a startup or small business don’t already have a blog, here are 8 reasons why you should.
1. It’s Free
The best, free, blogging tool available is WordPress. You can create not only a blog but a whole website using WordPress. If you want a certain theme, it may cost you but you can easily set up a great looking blog for free with lots of exciting features.
2. Great Content for Social Media
Especially when it comes to Twitter where you are limited for characters, sharing your blog is a great way to not only build brand awareness but to educate your community in your sector. Don’t forget to shorten your link using bit.ly which also allows you to track how many people have clicked through.
3. Connect with Your Community
Having a blog allows you to create a two-way conversation between yourself and your customers through comments and shares. Having a blog not only encourages interaction and comments, you also receive important feedback.
4. Blogging is a Marketing Tool
Blogging gives you an online voice better than any other marketing tool. Yes, social media is great for awareness but when you want to talk, in detail about a new product launch or share informative content the first call of action should be through your blog, which you can then plug through social media channels.
5. You’ll Become a Better Writer
Writing in its simplest form is communication. It is about recording information on a document that you want others to read and engage with. Writing, a form of communication will improve with practice just like everything else. Writing a blog once a week will naturally improve the way you not only write future blogs but also emails and any other written communication.
6. A Blog Fuels SEO
Having a blog on your website is one of the, if not the best way to utilise your SEO. Search engine optimisation is all about boosting your ranking on Google and if you are blogging and sharing fresh, relevant and new content every week, Google will see this as a positive action and rank your business higher than your competitors who are not blogging weekly.
7. You’ll Become a Better Thinker
Blogging will not only better your writing skills, it will help you become a better thinker. When you first start blogging, you may find it will take you over two hours to write a blog and you still might not be happy with it. After getting into a routine of writing and bettering that skill, you will find that you can think a lot fast and write a lot quicker.
8. Become a Thought Leader in Your Industry
Staying on top of news in your industry sector and constantly sharing informative blogs will make you a thought leader. When it comes to blogging, you don’t want to be a follower; you want to be a leader so make sure that your blogs are well thought out and accompanied by images.