Sales online are booming and with around the corner, your website needs to be at it’s best. Sales rose from to by more than 18% and is likely to increase as we go into the first quarter of. Here are 6 essential digital marketing tasks for eCommerce websites.
Heatmaps are in a visual format and show how your website is performing. They ultimately save you time when analysing your data by showing you what is important. This includes what people are clicking on and what content is being overlooked. The cooler colored areas show less popular content and orange is the most popular.
- Google Goal Conversions and Funnel Visualisations
If you need help visualising your goals, Google can help you better understand what obstacles are preventing you from completing your goals. The goal funnel visualisations within the analytics dashboard help you see the path to conversion.
- Monitoring Mobile Traffic
Sales via mobile devices have been increasing at a high rate since 2013 and people are purchasing via their smartphone now more than ever. You need to make sure your eCommerce store is providing your mobile customers with a smooth user journey and you can monitor this from the mobile traffic section in your Google Analytics Dashboard.
- A/B Testing
A/B testing is when you are testing two different versions of a web page. Version A is the control and version B is the variation. Each page will receive traffic which you will be able to measure. This kind of testing is important for eCommerce and businesses selling their products or services online as knowing your conversion rates is one of the best ways to boost sales.
- Call Tracking
Regardless of the way technology has advanced, a business selling products or services online need to offer the customers a traditional way of contact in the form of a telephone. Having call tracking software will help you collect the valuable data you need to deem how much money is being spent on acquiring a customer.
- Google Analytics eCommerce Tracking
Using Google’s eCommerce tracking analytical tool enables you to see how much revenue you are generating from different traffic sources. You can compare different digital marketing outlets to see which is performing best for you online.