In entrepreneurs need new metrics to understand what’s important to a new website. Out with the old, and in with the new as people say and in this case, it couldn’t be more true. Online is going to evolve even more this year than it did last year so stay as up to date as possible and to help you with this, here are 5 must have web metrics to track for your business website.
1. Conversion Rate
Conversion rates is one of the most important metrics you must track for your website. A conversion rate is the percentage of people who have helped you achieve your goal. This could be purchasing a product, completing a contact form or visiting a certain page. This metric will measure how successful your site is. The higher the conversion rate, the more effective your site is in achieving your goals. You must monitor your conversion rates to make sure that you are aware of a website error (this might be obvious if there is a sudden drop).
2. Unique Visitors
Not just any visitors, unique visitors. This is the number of people who have visited your site for the first time. It is important to measure your unique visitors as the amount of these, will show how well your marketing is working. It is great to get returning visitors to your site, but to make sure you are making the most of your business, your unique visitor count must rise, if you want your conversion to rise as well.
Referrals track users and where they have found your website. This could be via a search engine, blog, website or through social media. Looking at your referral report will show you this. It is so important to understand where your traffic is coming from so that you know your marketing efforts are paying off. If you are getting better traffic from social media than you are from email marketing, maybe you should be spending more time engaging inside of social than sending out email newsletters.
4. Bounce Rate
When someone “bounces” from your website, this means that they come to one of your pages and immediately either click the back button or close their tab, meaning they have exited your page. This usually means that the user has not found what they are looking for. If you have a high bounce rate, don’t be too disheartened as sometimes people do end up clicking on the wrong website link however, reducing this is crucial as every lost visitor, is a lost opportunity. Try and figure out why people are leaving your website.
5. Top 10 Pages
With any website, its important to know what pages receive the most visitors, referrals and conversions. Having a look at your top ten pages report will show you what pages you need to focus on improving so that your website is converting from every angle.